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Marketing 4th ed. - Lamb, Hair

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Marketing 4th ed. - Lamb, Hair

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ZAR420.00

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9780195993134

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NEW Marketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labelling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.

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