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Distribution Management is aimed primarily at undergraduate students of marketing and retailing. In addition, as it provides practical information on topics ranging from supply chains, channel design, the logistics management process, management of distribution channels and behavioural processes to electronic marketing channels, it is also an invaluable resource for entrepreneurs setting up their own businesses. This book provides a clear explanation of the way in which distribution coordinates the activities and aims of the producer or manufacturer and various intermediaries in order to make the product or service available to customers at the right place, at the right time and in the right quantity, as well as facilitating transfer of title and ownership.
Contents Include:
Chapter 1 Introduction to distribution channels
1.1 Introduction
1.2 Defining channel management
1.3 The importance of distribution channels
1.4 Functions of a distribution channel
Chapter 2 Supply chain management
2.1 Introduction
2.2 Supply chain concept
2.3 The principles of supply chain management
2.4 The pitfalls of inventory management
2.5 The value chain concept
2.6 The different distribution channels
2.7 The different functions and activities performed by channel members
2.8 The identification of trends in the distribution channels
2.9 The comparison of the different distribution structure decisions
Chapter 3 The channel participants from a South African perspective
3.1 Introduction
3.2 The distribution channel in South Africa
3.3 Distribution channel participants
3.4 New trends
3.5 Franchising
3.6 Internet distribution channels
Chapter 4 Channel design and the selection of channel members
4.1 Introduction
4.2 Channel design
4.3 The steps involved in designing a distribution channel
4.4 Types of intermediaries/middlemen
4.5 Variables to consider when selecting a channel member
4.6 Designing a distribution channel for consumer and industrial products
4.7 Techniques to select the best distribution channel option
4.8 Reasons why channel modification occurs
Chapter 5 Logistics’ role in distribution
5.1 Introduction
5.2 Logistics management as a physical distribution function
5.3 Logistics management as a value proposition
5.4 Objectives of logistics
5.5 Reducing total logistical cost
5.6 Customer service in logistics
5.7 Order processing and information systems as activities of logistics management
5.8 The modes of transport and the factors that influence their selections
5.9 The role of inventory management
5.10 The importance of warehousing as logistics’ activities
5.11 The importance of packaging and material handling as a logistics activity
5.12 The concept of integrated logistics
5.13 Summary
Chapter 6 Managing the distribution channel
6.1 Introduction
6.2 The process of selecting and managing distribution systems and strategies
6.3 The meaning of the channel management concept
6.4 The difference between inter- and intra-organisation channel management
6.5 Contrasting conventional channel arrangements with vertical marketing systems
6.6 Evaluating channel performance
6.7 Forms of channel cooperation
6.8 The importance of channel satisfaction and its impact on performance
Chapter 7 Behavioural processes in the distribution channel
7.1 Introduction
7.2 The functioning of distribution channels as a whole
7.3 Channel cooperation
Key Benefits:
• Case studies of actual businesses illustrate points discussed in the chapter.
• Each chapter ends with a summary and self-assessment questions to reinforce learning.
• The book is illustrated throughout with photographs, graphs and tables.
• Clear language and layout make the book accessible to both first- and second-language readers.
New in this edition
• Definition of distribution
• Evolution of the South African distribution system
• The concept of the supply chain
• Channel design
• Selection of channel members
• Logistics management
• Managing a distribution channel
• Channel conflict
• Communication in distribution channel
• Electronic marketing channels
Support Material:
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The lecturer resources for this title include multiple choice questions and a set of basic PowerPoint slides with artwork that provide a framework as a starting point for creating your PowerPoint presentations.
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