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Events Management A Developmental and Managerial Approach 3d ed  - Dimitri Tassiopaulos

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Events Management A Developmental and Managerial Approach 3d ed - Dimitri Tassiopaulos

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ZAR380.00

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9780702177798

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NEW HOWEVER MAY HAVE SOME MINOR MARKS Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types. Contents Include: PART I: EVENTS MANAGEMENT: AN INTRODUCTION Chapter 1 – The world of events Chapter 2 – Events strategic development Chapter 3 – The role of management in events management PART II: EVENTS AND ADMINISTRATION Chapter 4 – Events role players Chapter 5 – Bidding and securing an event Chapter 6 – Events planning and coordination Chapter 7 – Events organising Chapter 8 – Project management for events Chapter 9 – Events accounting and financial management PART III: EVENTS AND DESIGN Chapter 10 – Design management of events Chapter 11 – Sustainability and events design Chapter 12 – Catering management design for events PART IV: EVENTS AND MARKETING Chapter 13 – Events marketing and communication strategy Chapter 14 – Events sponsorship and fundraising PART V: EVENTS AND OPERATIONS Chapter 15 – Events operations management Chapter 16 – Events technology PART VI: EVENTS AND RISK Chapter 17 – Events risk and safety management PART VII: APPLIED EVENTS MANAGEMENT Chapter 18 – Hallmark and mega-events Chapter 19 – Festivals Chapter 20 – Sport events Chapter 21 – Exhibitions, expositions and fairs Chapter 22 – Political, civic and government events Chapter 23 – Banqueting Chapter 24 – Corporate events Chapter 25 – Meetings Of Interest and Benefit to: Events Management is a must-have for events company owner-managers, employees, advisors and consultants, and those in national, regional and local governments; event researchers; under-graduate and post-graduate students and prospective entrepreneurs wishing to enter the events industry. Key Benefits: An international, multi-institutional and multi-disciplinary author team; Real events are used to illustrate concepts; The book combines theoretical principles and practice; It includes international best practice and research; Case-studies demonstrate real-life issues and provide a frame-work for discussion; Resource lists provide further reading at the end of each chapter; and End-of-chapter discussion questions draw out various issues.

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