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Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Contents Include:
PART I: EVENTS MANAGEMENT: AN INTRODUCTION
Chapter 1 – The world of events
Chapter 2 – Events strategic development
Chapter 3 – The role of management in events management
PART II: EVENTS AND ADMINISTRATION
Chapter 4 – Events role players
Chapter 5 – Bidding and securing an event
Chapter 6 – Events planning and coordination
Chapter 7 – Events organising
Chapter 8 – Project management for events
Chapter 9 – Events accounting and financial management
PART III: EVENTS AND DESIGN
Chapter 10 – Design management of events
Chapter 11 – Sustainability and events design
Chapter 12 – Catering management design for events
PART IV: EVENTS AND MARKETING
Chapter 13 – Events marketing and communication strategy
Chapter 14 – Events sponsorship and fundraising
PART V: EVENTS AND OPERATIONS
Chapter 15 – Events operations management
Chapter 16 – Events technology
PART VI: EVENTS AND RISK
Chapter 17 – Events risk and safety management
PART VII: APPLIED EVENTS MANAGEMENT
Chapter 18 – Hallmark and mega-events
Chapter 19 – Festivals
Chapter 20 – Sport events
Chapter 21 – Exhibitions, expositions and fairs
Chapter 22 – Political, civic and government events
Chapter 23 – Banqueting
Chapter 24 – Corporate events
Chapter 25 – Meetings
Of Interest and Benefit to:
Events Management is a must-have for events company owner-managers, employees, advisors and consultants, and those in national, regional and local governments; event researchers; under-graduate and post-graduate students and prospective entrepreneurs wishing to enter the events industry.
Key Benefits:
An international, multi-institutional and multi-disciplinary author team;
Real events are used to illustrate concepts;
The book combines theoretical principles and practice;
It includes international best practice and research;
Case-studies demonstrate real-life issues and provide a frame-work for discussion;
Resource lists provide further reading at the end of each chapter; and
End-of-chapter discussion questions draw out various issues.
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